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Competitive Intelligence

The course covers wide range of scope starting from competitor analysis methods to detailed market assessments. It will further inform participant on different frameworks to benchmark market and therapy areas and study in detail the clinical trial landscape and corresponding barriers. The course would further cover how to cover a conference in detail and also how to create regular alerts to track competition which is extremely useful for pharmaceutical companies. The course would touch upon Key opinion leader assessments and would detail out the integrated strategy development approach as well.

What will the course cover

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Competitive assessment and opportunity analysis

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Therapy area benchmarking and SWOT analysis

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Therapy Scope Analysis

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Clinical Trial Design and Analysis

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Conference coverage

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Competitive news and alerts coverage

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Quarterly earning calls and industry update analysis

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KOL Identification and assessments

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Integrated Strategy Development including financial assessments

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Market Positioning and Lifecycle management support

The Course Includes

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10 Sessions
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5 Exercises

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Downloadable Material
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Job Placement Opportunities in Competitive Intelligence Profiles

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Mobile and Laptop Accessible
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Lifetime Access

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Certification of Completion

Course Content

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Session 1: Competitor analysis and current and future market opportunity assessments

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Session 2: Therapy area benchmarking, SWOT analysis and Physician market surveys

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Session 3: Therapy Scope Analysis including data collation, insights generation and profiling

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Session 4: Clinical Trial Design and Analysis including trial designs coverage, barriers to trials and strategies to mitigate barriers

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Session 5: Detailed pre congress and onsite conference coverage methodologies

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Session 6: Methodolgies to track competitive news and alerts, impact assessments

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Session 7: Quarterly earning calls and industry update analysis

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Session 8: KOL and DOL identification and profiling

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Session 9: Integrated strategy development including PMR, patient journeys, patient pool estimation, market access solutions, financial assessments etc.

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Session 10: Market positioning, lifecycle assessments, market assessment analysis